Health Claims Substantiation

With increasing competition in the natural products market, health claims can play a crucial role in product marketing and advertising. Depending on the product and regulatory region of interest, there is a vast array of health and marketing claim options available to give your product a competitive edge on the shelf.

Having supporting scientific data to substantiate claims is essential in communicating the value of your product to the end user and avoiding scrutiny from regulatory authorities.

View our blog posts:

Developing a Dietary Supplement? Start with the Product Claim

Health Claims That Can Get You in Hot Water

Our experienced team can provide expert guidance on health claim strategy and substantiation for dietary supplements, natural health products, foods and beverages. We work collaboratively with clients to develop an integrated regulatory and clinical research approach to generate supporting data for your specific formulation.

Dietary supplement claims substantiation e-book |

Looking for more information on health claim strategy and substantiation? Contact a member of our team today or email us directly at You may also request a customized quote and we will contact you with details within two business days.